MASK Associates (Pvt.) LTD, a leading manufacturer and exporter of jute and jute-based products, has been named Asia's Most Promising SMEs 2024 by the Asia Corporate Excellence & Sustainability Awards (ACES Awards). Established in 2012, the ACES Awards recognise outstanding companies across Asia for their commitment to business excellence, sustainability, and innovation. ACES Awards committee said "MASK Associates (PVT) LTD., drives sustainable growth through responsible innovation. With a commitment to balancing growth with responsibility, MASK Associates has become a key player in the global jute industry, responding to rising demand for sustainable products." Over the years, MASK Associates has evolved into a recognized brand known for reliability, quality, and innovation. Its ability to adapt to shifting market trends has enabled it to expand product offerings and explore new markets while remaining committed to its core values. This adaptability reflects a forward-thinking approach that positions the company for continued growth. Read: 14-year-old wins award for developing soap to treat skin cancer MASK Associates has shown a clear business direction by integrating sustainability into every aspect of its operations. The company's zero-waste production model ensures that every part of the jute plant is utilized, reducing waste and environmental impact. The company's adherence to ISO 9001:2015 and ISO 14001:2015 standards reflects its commitment to both quality management and environmental responsibility, said a press release.