United News of Bangladesh

A total of 100 employees working under bKash distribution houses have been recognised for their creative content generation on the “Eid-er Chad Akashe, Salami Din bKash-e” campaign organised during Eid-ul-Fitr. The unique initiative engaged field-level distribution channel employees across the country, who created and shared creative digital Eid Salami content on YouTube and TikTok. As part of the campaign, field-level employees produced and published more than 7,000 contents on the two platforms. Winners were selected based on the creativity of their content, audience engagement, and overall presentation quality. Winners from across the country were recognised at a ceremony recently held at a city convention centre. Popular singer Sabrina Ehsan Porshi, Head of Distribution and Retail Business of bKash Mohammad Irfanul Huq, Head of Digital Assets and Communications Ishtiaque Shahriar, and other senior officials were present on the occasion. The celebration concluded with a vibrant cultural programme that celebrated the creativity, talent, and achievements of field-level employees, according to a press release.