United News of Bangladesh

Coca-Cola Bangladesh has launched 'Coke Studio Bangla on Campus', an inter-university competition designed to bring the musical experience of Coke Studio Bangla directly to university campuses nationwide. The campaign, which officially kicked off at IUBAT on Monday is scheduled to run through December 1, 2026. This initiative aims to engage students from more than 15 universities across the country through a combination of music, voting, and campus-wide competitions. Participating students who purchase Coca-Cola, Sprite, or Fanta at their campus canteens will receive a scratch card with a unique code. These codes can be redeemed on the official campaign microsite to cast votes for their respective universities. A live leaderboard will track the competition, and the three universities that secure the highest number of votes will win an exclusive Coke Studio Bangla concert on their own campus. In addition to the concert competition, the campaign features a 'Find the Next Campus Performer' initiative. Students can visit a dedicated Coke Studio Bangla Recording Studio Kiosk on campus to record covers of Coke Studio Bangla songs. Participants are encouraged to share their performances on social media while tagging Coke Studio Bangla and submitting their video links via the campaign website. The student with the most impressive performance and highest social media engagement at each winning university will earn the opportunity to perform as the opening act at their campus concert. Speaking on the initiative, Laila Farzana, Marketing Director of Coca-Cola Bangladesh Limited, said, “Coke Studio Bangla has always been about bringing people together through music and celebrating talent. With Coke Studio Bangla on Campus, we want to bring that experience closer to young people and give them a chance to make it their own.” “Whether it is rallying friends to vote for their university or stepping into the recording booth to perform, we hope students will embrace the competition and create some unforgettable campus memories,” she added. The campaign will feature various on-campus activations, with highlights and leaderboard updates shared via Coke Studio Bangla’s social media platforms.