Online marketplace Daraz has begun its "Baishakhi Mela" campaign for the fifth time in a row. With the slogan "Jaago Bangali Borshoboroner Anonde," the campaign will continue until April 14, Daraz said Wednesday. Various deals have been offered in multiple categories ranging from fashion and beauty and health to groceries, television and smartphones. Also read: Daraz organises roadshow to celebrate 50 years of Bangladesh's Independence Also, there will be special discounts on the Baisakhi collection like saree, punjabi, and other traditional products.  The campaign offers several attractive deals, including double taka voucher, mega deals, guess and get it free, Tk1428 deals, free shipping, and mega voucher. Also read: Daraz brings Hero Bangladesh on board Also, new customers of Daraz will enjoy exclusive discounts on their orders.  Daraz Bangladesh Managing Director Syed Mostahidal Hoq said, "The Bengali New Year is a significant day for the people of Bangladesh and also all Bengalis living across the globe." Also read: Daraz acquires food delivery Start-up HungryNaki "To enhance the excitement of this day, we are thrilled to bring our new campaign – Boishakhi Mela. It will create an opportunity for customers to heighten their shopping experience by grabbing exceptional deals across a vast range of products." The campaign has been co-sponsored by Bata, Dettol, Lizol, Studiox, Sunsilk, and Xiaomi, read a press release.

Pahela Baishakh, the first day of Bangla calendar, was celebrated across the country on Tuesday without outdoor programmes due to the coronavirus pandemic.