Samsung Electronics
Samsung make top 5 in Interbrand's Best Global Brands 2022
Samsung Electronics has recently been recognised as one of the top five best global brands of 2022 by Interbrand, a global brand consultancy, registering double-digit growth in brand value for two consecutive years.
According to Interbrand, Samsung's brand value was evaluated for $87.7 billion – up by 17 percent compared to last year's growth which stood at $74.6 billion in 2021. With this, the company has been able to make it into the top five for three years in a row.
Every year, Interbrand announces the names of the best global brands, taking into account several factors, including the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.
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This year, Interbrand noted Samsung Electronics' "continuous efforts to restore its financial performance to near pre-pandemic levels and innovate products for enhanced customer experience."
Other factors as contributing factors to Samsung's success include the creation of "the Device eXperience Division to increase synergy and provide a seamless experience to customers, the launching of the Customer eXperience-Multi Device Experience Center to strengthen its multi-device connection experience, integration of the SmartThings across its product categories for an inclusive ecosystem and a multi-device experience, introduction of Samsung's Future Generation Lab and development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics."
Also, Samsung was ranked as the No. 1 mobile handset brand in Bangladesh, consecutively for four years, by the only local Brand Equity study available in Bangladesh, conducted by Bangladesh Brand Forum.
The company in a statement said it is also playing the lead role in marketing top-notch consumer electronics items, such as TV, refrigerators, washing machines, microwave ovens and air conditioners.
2 years ago
Samsung Electronics' revenue hits record high in 2021
Samsung Electronics, South Korea's tech behemoth, posted its highest revenue last year on solid global demand for semiconductors, the company said on Thursday.
Consolidated revenue gained 18.1 percent over the year to reach a new high of 279.6 trillion won (232.8 billion U.S. dollars) in 2021.
Operating profit soared 43.5 percent to 51.63 trillion won (43 billion U.S. dollars) in 2021, marking the third-highest figure in the company's history. Net income jumped 51.1 percent to 39.91 trillion won (33.2 billion U.S. dollars).
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The record revenue was driven by the semiconductor business. Revenue in the chip-making unit amounted to 94.16 trillion won (78.2 billion U.S. dollars) last year, accounting for one-third of the total.
Samsung's fourth-quarter revenue also hit a quarterly high due to the expanded sale of premium smartphones, TVs and home appliances as well as the robust chip demand that offset the lower chip price.
Revenue advanced 24.4 percent from a year earlier to 76.57 trillion won (63.8 billion U.S. dollars) in the three months ending Dec. 31.
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Operating profit surged 53.3 percent to 13.87 trillion won (11.5 billion U.S. dollars) in the October-December quarter, and net income spiked 64 percent to 10.84 trillion won (9 billion U.S. dollars).
The semiconductor division recorded an operating profit of 8.84 trillion won (7.3 billion U.S. dollars) on revenue of 26.01 trillion won (21.6 billion U.S. dollars) in the fourth quarter.
Samsung said overall chip demand was strong in the fourth quarter despite a slight fall in average selling price and a continuation of global supply chain disruption.
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The company expected server chip demand to grow this year thanks to the increased IT investment and new high-core central processing units (CPUs), saying that mobile chip demand may increase with the expanded 5G lineup.
The display panel business registered an operating profit of 1.32 trillion won (1.1 billion U.S. dollars) on revenue of 9.06 trillion won (7.5 billion U.S. dollars) in the fourth quarter.
Mobile panel earnings continued to improve in the quarter on solid demand for newly-launched smartphones, but large panel earnings widened losses on a lower price for liquid crystal display (LCD) panels.
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Samsung forecast that robust demand for organic light-emitting diode (OLED) panels may continue this year based on rising 5G penetration and the growth of the foldable phone market.
The mobile phone and networks business logged an operating profit of 2.66 trillion won (2.2 billion U.S. dollars) on revenue of 28.95 trillion won (24.1 billion U.S. dollars).
Overall market demand was driven in the fourth quarter by the strong year-end seasonality and the increased sale of premium smartphones, such as foldable lineup and Galaxy S series, while the sales of PCs, tablets and wearable devices also contributed to the revenue growth, according to Samsung.
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The tech giant noted that uncertainties would remain over the prolonged COVID-19 pandemic and the component supply shortage, but it expected the market of smartphones and wearable devices to continue growing this year.
The consumer electronics unit logged an operating profit of 700 billion won (581.6 million U.S. dollars) on revenue of 15.35 trillion won (12.8 billion U.S. dollars) in the final quarter of last year.
Demand for TVs and home appliances increased in the fourth quarter due to year-end seasonality, but the growth slowed on the back of the fading effects of pent-up demand.
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Samsung forecast that demand would rise this year for premium and super-large TVs, predicting a sluggish market for home appliances.
Samsung's capital expenditure totaled 48.2 trillion won (40.1 billion U.S. dollars) in 2021, including 43.6 trillion won (36.2 billion U.S. dollars) for semiconductors and 2.6 trillion won (2.2 billion U.S dollars) for display panels.
2 years ago
Samsung chairman Lee Kun-hee dies at 78
Chairman of South Korea's technological giant Samsung Electronics, Lee Kun-hee, who transformed Samsung into a world-leading innovator and industrial powerhouse from a local business, died. He was 78.
4 years ago
Samsung launches new campaign ‘Samsung Promise’
Samsung Electronics has launched an innovative campaign- ‘Samsung Promise’ offering return of monetary value if any customer opt to return their purchase Samsung TV.
4 years ago
Samsung Electronics' operating profit halves in 2019
Samsung Electronics, South Korea's tech behemoth, saw operating profit more than halve last year, a regulatory filing data showed Thursday.
4 years ago
Samsung predicts smaller-than-expected drop in profit
Samsung Electronics Co. said Wednesday its operating profit for the last quarter likely fell 34% from a year earlier, which would be a smaller-than-expected decline possibly resulting from increased smartphone shipments and gradually stabilizing computer chip prices.
4 years ago
Samsung Electronics says third quarter profit fell 56%
Samsung Electronics says it operating profit for the last quarter fell by nearly 56%, with its robust smartphone and TV sales offset by a continuously weak market for computer chips.
5 years ago