Global tech brand Oppo and the Connectivity Standards Alliance (CSA) recently announced that it will take up a position on the Alliance's board of directors with immediate effect. As part of its new role, Oppo will become a core member of the Alliance, where it will take a leading role in the development of industry-unifying Internet of Things (IoT) connectivity protocol, Matter, and lead the promotion of the protocol in China. Developed and maintained by the CSA, Matter is the foundation for connected things, offering a simplified user experience for connecting different IoT devices. Read: OPPO launches all-new ColorOS 12 operating system "We are delighted and honoured to join the CSA board of directors to drive the development of Matter and create enhanced user experiences for our IoT products," said Neil Yang, director of the standards research department at Oppo. "Together with the CSA and its members, we will shape the future of the IoT alongside our commitment to building IoT products that deliver better services to all users." "With Oppo on our board of directors, the unprecedented collaboration between our two sides will be a driving force in our mission to build a more intuitive, imaginative, and useful world," said Tobin Richardson, president and CEO of CSA. Read: OPPO kicks off campaign “Dream to the World Cup, Buy OPPO & Win Trip to Dubai” Formerly known as the Zigbee Alliance, the CSA was established in 2002. As the foundation and future of the IoT, its wide-ranging global membership is made up of over 400 companies and 22 board members. For almost two decades, the CSA members have been working together to simplify and increase compatibility in the IoT through technology standards. Among these, Matter is a unified and secure IP-based connectivity protocol built on proven technologies, helping connect and build a reliable, secure IoT ecosystem, and achieve seamless connectivity among a wide range of smart devices. Read Huawei recognised 2022 Gartner Peer Insights Customers' Choice for 3rd straight year