A cherished rural tradition came to life on Monday as the 15-day ‘Bou-Jamai Mela’ commenced at Barabari Abul Kashem Degree College in Lalmonirhat. The fair, held annually, highlights the cultural heritage of the locality, offering a vibrant mix of festivities, food, and traditional practices.

The event was inaugurated by former deputy minister and BNP Rangpur Divisional Organizing Secretary Asadul Habib Dulu. Scheduled to run from December 16 to December 31, the fair provides a nostalgic glimpse into village life with stalls featuring traditional sweets, pitha (rice cakes), and a wide variety of fish.

At the heart of the fair is a unique cultural practice. Sons-in-law purchase large fish from the fair and bring them as gifts to their mothers-in-law, who prepare special meals to celebrate the occasion. Convener of the organizing committee, Faruk Siddiqui, highlighted the importance of this practice, saying it symbolizes familial bonds and honors rural traditions.

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The opening day witnessed a significant turnout, with visitors arriving from across Lalmonirhat and neighboring districts. Families dressed in colorful attire thronged the venue, enjoying the lively atmosphere.

Traditional stalls did brisk business, selling popular items despite high prices. The demand remains high because people value preserving this tradition, said a vendor. The fair also features rural games, adding to its charm and drawing visitors of all ages.

Faruk Siddiqui emphasized the fair’s role in safeguarding cultural heritage. “This event is about more than just commerce; it’s about reviving the heritage of rural Bangladesh. It allows the younger generation to connect with our traditions and learn about near-extinct fish species,” he said.