Online marketplace Daraz Bangladesh has launched the "Gold & Diamond" category in its platform.
Category Director of Daraz Fashion and General Merchandising Sumia Rahman said, "There will be many offers and discount options under the new category which will turn the hackneyed online purchase experience into a more gratifying one for the shoppers."
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"Instead of going for showrooming, shopaholics can now avail of different discounts and get rewarded at Daraz."
From the "Gold & Diamond" category, customers can enjoy 0% EMI facilities up to 12 months with a minimum purchase of Tk10,000, reads a press release.
Customers enjoyed up to 27% discount and exclusive deals only on 13th and 14th February on jewellery made by Diamond House, Nitol Diamond, and Swastika Diamond House.
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However, this time the delivery facility has been limited to Dhaka residents only.
Also, Daraz has kept the arrangement of cashless transactions through their payment partners.
The online marketplace's payment partners include Bkash, City Bank, HSBC, Mastercard, Meghna Bank, Prime Bank, Shahjalal Bank, and UCB.
Daraz provides immediate and easy access to 10 million products in more than 100-plus categories and delivers more than 2 million packages every month to all corners of the countries where it operates.
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In 2018, Daraz was acquired by Alibaba Group. And as part of the Alibaba ecosystem, Daraz is leveraging Alibaba's global leadership and experience in technology, online commerce, mobile payments and logistics to drive growth in its markets.