The Mango is the king of fruits. It is difficult to find people who do not like to eat mango. Not only is it incomparable in taste and smell, but both ripe and raw mangoes have many nutritional properties. But many people face confusion while buying mango from the store, as it is difficult to know the mango varieties. Also, buying from the store is time-consuming and risky, especially during this covid-19 pandemic. Besides, the controversy about chemically modified mangoes is there too. With these in mind, the e-commerce site chaldal.com has started a unique mango delivery service called Mango Mania.
Here we will give you an in-depth idea of Mango Mania and the current situation of Bangladesh’s Mango business.
Mango Business in Bangladesh
According to the Bangladesh Bureau of Statistics, the country produces about 12 lakh tons of mangoes a year. Further, this production is increasing every year. M Asaduzzaman, a former research director at the Bangladesh Institute of Development Studies (BIDS), said the mango production has increased due to the increased demand. Besides, the health awareness among the people also increased at the same time as their increased purchasing power.
Mango business is nothing new in the context of Bangladesh. However, before the advent of digital media, a mango seller had to collect mangoes from the orchard and sell them to distant warehouse keepers. In most cases, sellers do not receive a fair price. Again, the money would have been left for many days, and many times sellers could not even withdraw the money.
However, the current picture of mango sales is very different. The use of the internet and social media has opened the door to a new possibility. Many are now creating pages on social media and reaching out directly to buyers through e-commerce. And since there are no middlemen, sellers are getting better prices through digital and are able to sell in cash.
Chaldal’s Business Structure
Chaldal.com is an online shop for home food items, health and beauty products, but it is mainly popular for grocery items. Since we don’t get much time to do grocery shopping every day. At Chaldal.com, you can buy products like rice, lentils, curry, vegetables, fish, meat, frozen food, soap, toothpaste, shampoo, baby cosmetics, stationery, and all kinds of daily necessities. Their main goal is to save their customer’s valuable time. That’s why they deliver the necessities to their customers as quickly as possible at their doorsteps every day. The world-famous magazine Forbes selected the top 10 startups among the top 500 new ventures in the world in 2019. Chaldal was at number 9 in the only top 10 from Bangladesh.
Using digital technology, Chaldal.com is delivering daily necessities to more than 6 lakh customers in more than 230 areas of the country, including Dhaka, Narayanganj, Chittagong and Jessore, at a delivery charge of just Tk 9. And more than 2500 employees of Chaldal.com are doing this task very efficiently and regularly.
Mango Mania by Chaldal
Mango Mania is an initiative by e-commerce chaldal.com. It is basically an on-demand 1-hour mango delivery service. It is available in all four areas Chaldal operates in Dhaka, Chittagong, Narayanganj and Jessore.
The service was launched in 2019 for a test purpose but has seen significant growth this year. The company claimed it as one of the biggest on-demand mango delivery networks. Chaldal currently delivers tens of tons of mangoes per day. This season it has already delivered over 450 tons so far.
How does Mango Mania Work?
The procedure is very simple; Chaldal has a contract with mango producers across the country to find out the chemical-free and high-quality mangoes from the garden. After sourcing, the mangoes then arrive at Chaldal’s vegetable network to check the quality and do the packaging. After that, the packages are sent to 25 warehouses within the four-coverage area.
Each package comes in 3 Kg, and the price starts from BDT 179 per package. Customers can order as many packages as they want, which depends on availability. After ordering, the customer will get delivered within one hour at their doorsteps.
Packaging and Returning Policy
For the packaging, Chaldal uses an environment-friendly brown paper box hooked with carrying ropes. The packaging ensures that the mangoes won’t get damaged. However, if you still get the damaged and low-quality products delivered, they offer a no-questions-asked return policy. Which means you can return your product.
Through this customer-friendly returning policy, customers can get a replacement for any partial or full damaged products or even if the quality is compromised. However, the returning process is simple. The customer can simply contact Chaldal through customer service or Facebook and file a complaint. Usually, the company sends a new fresh box on the same day or sometimes the next day. Further, they also provide an equivalent refund if you want.
Availability of the Service
The stock is available almost all day. But sometimes, the company may run low on stock for a few hours as stocking constantly is not an easy task. Moreover, sometimes they end up with overstock and face some damages too. But Chaldal makes sure that the customer gets the delivery on time.
Relationship with the Supplier
As Chaldal directly works with the garden owners, the company maintains a good relationship to get the supply the whole season. However, Chaldal recently started a bidding system for the supplier when 20-25 garden owners attend the bids every day with their stock.
Nevertheless, the company works hard to make sure that the gardeners get the best possible price for supplying the best quality product.
Every day 8-9 thousand customers are buying mangoes from Chaldal.com. The taste, smell and meaning of getting the best mango will no longer be limited to any particular area. Anyone who orders from Chaldal online can buy the best, juicy and chemical-free mangoes of Chapainawabganj selected from the garden.