Pran has launched a campaign to honour the "heroes of our time."

Pran Chinigura Rice, the aromatic rice brand of the food processor, recently organised the campaign for the first time on the eve of Bangladesh's 51st Victory Day.

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It will honour five patriots. Anyone on behalf of the heroes or they – farmers, teachers, doctors, law enforcers or any other professionals – themselves can share the stories through the social media platforms of Pran Chinigura Rice.

Eleash Mridha, managing director of Pran Group, launched the "Pran Chinigura Rice Amar Jotne Amar Desh" campaign in the capital.

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He said, "The campaign started on December 16 and will continue till January 20, 2022."