Pran has launched a campaign to honour the "heroes of our time." Pran Chinigura Rice, the aromatic rice brand of the food processor, recently organised the campaign for the first time on the eve of Bangladesh's 51st Victory Day. Read PRAN-RFL Group distributing food among 40,000 families It will honour five patriots. Anyone on behalf of the heroes or they – farmers, teachers, doctors, law enforcers or any other professionals – themselves can share the stories through the social media platforms of Pran Chinigura Rice. Eleash Mridha, managing director of Pran Group, launched the "Pran Chinigura Rice Amar Jotne Amar Desh" campaign in the capital. Read PRAN-RFL Group bags ‘Best Employer Brand Award’ He said, "The campaign started on December 16 and will continue till January 20, 2022."

PRAN Milk powder has launched the ‘Amar Little Star’ campaign for children.