Bruno Mars was crowned the “new king of Las Vegas” on Friday as he rode down the Strip in a pink low-rider, flanked by two showgirls.

City officials honoured the pop star—now one of Sin City’s signature performers—with a parade and by naming a street “Bruno Mars Drive.” The day was also declared “Bruno Mars Day,” as he launched his global Romantic Tour at Allegiant Stadium.

“It’s such a privilege, and I want to thank you from the bottom of my heart,” Mars told a large crowd gathered along the Strip.

He joins a select group of legends with streets named after them in Las Vegas, including Elvis Presley and Rat Pack icons Frank Sinatra, Dean Martin and Sammy Davis Jr..

MGM Resorts International CEO Bill Hornbuckle said Mars has proven he has the staying power to remain a major Las Vegas performer for years.

Mars has been performing in the city for more than 15 years, staging over 140 shows during his residency from 2016 to 2025. Two years ago, he opened “The Pinky Ring,” a cocktail lounge and nightclub at the Bellagio.

“I love this city so much,” he said.

The singer also pledged to donate $1 million to the Las Vegas Children’s Hospital, with partner MGM Grand matching the amount.

The celebration wrapped up with a short performance by Mars and his band, The Hooligans, offering fans a preview of his evening show at the stadium.

Hundreds of fans waited for hours in the heat to catch a glimpse of the star. Local resident Deedee Jenkins said she was excited to see Mars join the ranks of legendary performers.

“They’re old school. This is new blood, and I’m ready for it,” she said.