With Eid-ul-Fitr still a month away, shopping malls and retail hubs across Dhaka have already embraced the festive spirit, adorning themselves with elaborate decorations to attract eager shoppers.

The vibrant lights have not only enhanced the festive ambience but have also drawn throngs of visitors eager to explore the latest Eid collections.

A visit to several shopping centres across the capital reveals the grandeur with which retailers have prepared for the season. Glittering lights, artistic decorations, and special Eid collections are prominently displayed to captivate customers.

From traditional attire to modern fashion statements, shops are brimming with a variety of choices catering to different tastes and budgets.

A Blend of Tradition and Modernity

Dhaka’s shopping culture reaches its peak ahead of Eid, blending traditional practices with contemporary retail trends. Markets overflow with shoppers, while online platforms offer enticing discounts and promotional campaigns.

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As Bangladesh’s economy grows, so does its consumer culture, reflected in the increasing expenditure during festive periods. Whether in bustling bazaars or sleek, air-conditioned malls, the city’s retail landscape showcases its evolving identity.

Traditional Markets Still Thriving

Despite the rise of modern shopping malls, traditional markets such as New Market, Gausia and Baitul Mukarram continue to attract thousands of customers daily. Shoppers, particularly bargain hunters, flock to these marketplaces to secure the best deals on clothing, accessories, and household essentials.

“Shopping in New Market is a unique experience. You can find almost anything at a reasonable price if you know how to bargain,” said Sharmin Akhter, a regular visitor.

Junaid Ahmed, a student at Siddheshwari College, echoed the sentiment, stating, “Eid shopping during Ramadan is a long-standing tradition in Bangladesh. People wait all year to buy new clothes and accessories during this time.”

Rise of Modern Shopping Malls

Alongside these traditional markets, Dhaka’s skyline is dotted with high-end shopping malls such as Bashundhara City, Jamuna Future Park, and Police Plaza Concord. These establishments cater to the growing middle and upper classes, offering international brands, luxury items, and entertainment facilities.

“Malls provide a hassle-free shopping experience. I can shop, eat, and even watch a movie in one place,” said Rafiq Ahmed, a young professional who prefers the convenience of modern retail centres.

Boom in E-Commerce and Digital Shopping

The rise of online shopping has revolutionised the retail sector. Platforms like Daraz, Chaldal, and numerous Facebook-based businesses have transformed consumer habits, with many preferring to shop from the comfort of their homes. The COVID-19 pandemic further accelerated this trend, making home deliveries and digital transactions more mainstream.

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“I rarely visit physical stores anymore. Online shopping saves time, and I can compare prices easily,” said Tania Rahman, an avid e-commerce shopper.

The trend is evident in the increasing use of digital payment methods. In Ramadan 2024, Visa reported a 25% surge in digital transactions, with nearly 70% originating from e-commerce platforms.

Challenges Amidst Festive Enthusiasm

Despite the vibrant shopping culture, economic factors have influenced consumer spending patterns. Inflation, which surged to 9.5% over the past year, has impacted the purchasing power of lower- and middle-income shoppers. Many small businesses in traditional markets, including Mouchak and Gausia, reported up to a 50% decline in sales compared to the previous year.

“Customers are more budget-conscious this year. Many browse but refrain from purchasing due to high prices,” noted Hossain, a decade-long salesman at Alif Saree Bitan in Mouchak Market.

Dhaka’s Eid Economy: A Significant Financial Boost

Eid-ul-Fitr is one of the most lucrative periods for Bangladesh’s economy. In 2024, financial transactions related to Eid were estimated at Tk 170,000 crore, covering expenses on clothing, food, and charitable activities. The clothing sector alone accounted for Tk 37,400 crore, with around 70% of annual domestic apparel sales taking place during this period.

Additionally, demand for essentials like semai (vermicelli) surges, reaching approximately 7 million kilograms during Eid. The overall Eid economy in Bangladesh is estimated to surpass Tk 250,000 crore, driven by increased consumer spending, remittances from expatriates, and seasonal bonuses.

A Season of Festivities and Commerce

While Dhaka’s retail sector faces economic challenges, the essence of Eid shopping remains undeterred. The blend of tradition and modern retail continues to define the city’s shopping culture, ensuring that the festival remains not just a time for spiritual reflection but also a major commercial event.