Bangladesh Brand Forum (BBF), in collaboration with the Cannes Lions and in association with The Daily Star, hosted the 11th edition of communication summit at a city hotel on Saturday.

 This year the summit was themed “Creativity in  challenging times”.

 The summit brought together global & leading industry professionals, decision-makers, thought leaders and communication industry enthusiasts under one roof, said a press release.

They exchanged and shared their experiences on different aspects of communication. It also provided a multidisciplinary forum to present and discuss the most recent trends, strategies, challenges, and solutions in the field.

In his Opening Speech, Shariful Islam, Founder & Managing Director of Bangladesh Brand Forum, said, “

Creativity during duress and challenge has opened up new possibilities, which will definitely change the mindset and outlook of different stakeholders to be more oriented and prepared for better outcomes and move ahead with sustaining ideas.”

Read: BYLC launches development sector-focused career expo in Dhaka

The keynote speakers for this year’s summit were: Tay Guan Hin, Group Chairman, BBDO, Singapore; Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, Ogilvy Group; Syed Gousul Alam Shaon, Managing Director & Country Head, Grey Group Bangladesh and Dave McCaughan,Thought Leader and Storyteller, BIBLIOSEXUAL; Co-founder, Marketing Futures.

Sumanto Chattopadhyay during his keynote speech said the more one goes beyond the narrow traditional definitions of advertising, finding ways of combining old media with new to interact with the consumer, the better one can build one’s brand.

In another keynote session, Tay Guan Hin mentioned that with the future prospect and change how can we collide, and the drastic change is necessary.

The summit was followed by “The 11th Edition of COMMWARD, Excellence in Creative Communications. It celebrated the creative excellence of brand communications in the country.