Bangladesh's electronics giant Walton's TV is receiving a good response from buyers in Romania.
Walton has been exporting "Made in Bangladesh" TV to European countries such as Germany, Austria, Denmark, Slovakia, Spain, Greece, Ireland, Poland, Croatia as an original equipment manufacturer, according to the company. It started TV export to Romania under its brand name in April this year.
"In Romania, there is a 1.5 million TV market a year, which is very competitive. KTN Technology, a well-known Romanian consumer electronics marketing company, has been marketing Walton TV as an authorised distributor. They are supplying Walton TVs to Romania's large chain and super shops as well as retail consumer electronics showrooms," Saeed Al Imran, vice-president of Walton's International Business Unit and also in charge of the Romanian market, said.
KTN Technology plans to market 1 lakh units of Walton TV in Romania in 2021, he added.
"We have been exporting TV to the European market as an OEM for the last two years and have been able to expand it to 11 countries. So, Walton posted 10 times higher TV exports to Europe in 2020 than the previous year," Walton TV Chief Business Officer Engineer Mostafa Nahid Hossain said.
"We are now working on expanding TV exports to 21 European countries this year, " he added.
Walton is exporting 'Made in Bangladesh' TV through more than 100 business partners in more than 35 countries, according to a press release.