Local brand Marcel has started its journey in the country's mobile phone market with "Made in Bangladesh" tagged feature phones.
Marcel is known to the domestic customers for its electrical and home appliance products including refrigerator, TV and AC.
On Thursday, Marcel announced the launch of its mobile phone marketing activities at a ceremony held in the capital.
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The brand released three models of feature phones in the market. The phones were manufactured at Marcel's factory in Gazipur's Chandra.
Models of the newly launched phones are Axino A01, A25 and B50.
The phones, which come with different prices and configurations, have 16GB microSD card support, digital camera, FM radio with recording facility, full multimedia, internet browsing, Facebook, Bangla keypad, and many other features.
Marcel Mobile Project Operation Manager Habibur Rahman Tuhin said, "We are producing mobile phones following the International Organization for Standardization (ISO) standard. Also, Marcel has its research and development (R&D) wing for producing the latest mobile phones."
Golam Morshed, managing director of the brand, said: "Marcel has already established its strong position in the market. I expect Marcel mobile phones will be at the top of the customers' choice with its latest features and smartphones."
There will be a 30-day replacement guarantee and 1-year after-sales service on Marcel phones. The brand is set to bring smartphones soon, too, read a press release.