Microsoft has abruptly pulled out of the digital movie and TV business, ceasing all sales and rentals through its Movies & TV app without prior notice.
As of Friday, users can no longer buy or rent films and shows via Microsoft.com, the Microsoft Store on Windows, or the Xbox platform.
A support notice on the company’s website states, “Important: Microsoft no longer offers new entertainment content for purchase, including movies and TV shows, on Microsoft.com, Microsoft Store on Windows, and the Microsoft Store on Xbox.”
A similar message also appears on Xbox’s support page.
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No reason was provided for the sudden decision, according to Variety.
Users who have previously purchased digital content can still access it on Windows and Xbox devices. However, Microsoft will not issue refunds. As per the Microsoft Store Terms of Sale, “Movies and TV shows are ineligible for refunds.”
Microsoft’s venture into digital entertainment began in 2006 with its Zune media player. This later evolved into Xbox Video in 2012, before rebranding as Microsoft Movies & TV in 2015.