You can watch innumerable videos on YouTube without doing registration. However, if you want to upload any video on YouTube you have to register through your Gmail account, which will take less than a minute. As a registered user, you can upload as many video contents as you want. You can also communicate with our subscribers through comments.
Now, what kind of content can you upload to YouTube? This American video-sharing platform allows diverse content including short original videos, TV show clips, audio recordings, video blogging, music videos, live streams, educational videos, documentary films, video clips, short films, movie trailers, etc. However, if any of your uploaded content is considered potentially inappropriate, then it would be visible only to registered users aged 18 years or older.
Set Up YouTube Channel
Opening a YouTube channel is like building a doorway to earn from YouTube. One YouTube channel is attached to every YouTube account. Like a Google account, a YouTube account grants you access to Google products, like Gmail, Google Drive, etc.
Now how to open an account on YouTube? If you have a Google account, then you can directly ‘Sign In’ on YouTube using your Gmail account. Otherwise, you need to open a Google account. Let’s see the account opening process in different mediums.
Desktop PC
- Go to YouTube.com.
- Click the ‘Sign in’ button on the top right.
- Click ‘Create Account’.
- Choose ‘For myself’ or ‘to manage my business.
Android
- Download the YouTube app from Play Store and open it.
- Tap on the profile picture symbol , on the top right.
- Tap on the ‘Sign in’ button.
- Tap on the Add account symbol.
When you have a Google Account, and still need a new account for opening a YouTube channel:
- Open the YouTube app.
- Tap on the symbol of your profile picture , on the top right.
- Tap on the ‘Switch account’ button.
- Tap on the Add account symbol.
iPhone and/or iPad
- Download the YouTube app and open it.
- Tap on the profile picture symbol on the top right.
- Tap on the ‘Sign in’ button.
- Tap on the Add account symbol.
If you're already signed in with a Google Account, but want to make a new one:
- Open the YouTube app.
- Tap your profile picture , on the top right.
- Tap on the Switch account.
- Tap on Add account.
After creating/opening your new/existing YouTube account, you need to add keywords so that people can easily find your channel for relevant queries. Navigate to the ‘Advanced’ section under your YouTube channel settings to input keywords. It is recommended to insert relevant keywords to add value to your YouTube channel.
Selection of “Username” can also help people find your YouTube channel; but how? If your username is short, it would be unique, easy to remember, and simple to type. If you want to change the existing username of your YouTube account, you have to edit the username on your Google account. However, remember the fact that YouTube allows you to change the username maximum of 3 times. After that, the system will recess the name changing option for 90 days.
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Add Valuable Content
Your earning mostly depends on the quality of your uploaded content on your YouTube channel. Try to focus on the quality of your content. The length of the video may vary considering the type of content you want to upload. But it would be wise, not to make the contents too lengthy.
Your content may not be perfect at first, try to upgrade the quality. However, the practice can make your videos perfect. If you put effort to make each content better than the previous one, you will certainly learn and improve as you go.
To ameliorate the quality and resolution of your videos, use better tools and equipment like advanced cameras, the latest video editing software, etc. You can also learn smart filming techniques to upgrade the way you film. For instance, to employ more lights into your scenes, you can place the camera on a tripod. In simple words, your YouTube channel will thrive if you can produce high-end videos.
The frequency of Content Uploading is another important issue for gaining success on YouTube. Try to stay consistent in uploading content on your YouTube channel; otherwise, people will forget you. If you want more people to subscribe to your YouTube channel, maintain a strict schedule for adding content, and stick to it.
The audience will more likely to find your channel on YouTube if you can follow some simple but effective Search Engine Optimization (SEO) techniques to draw people (web traffic) to your video directly from organic YouTube search results. First, add a proper description of your video that best describes your content. Second, tag your uploaded content with proper keywords.
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Grab Audience
Not to mention, connecting with a bigger audience is the key to monetize your YouTube channel. The open secret to get more subscribers is to upload top-quality content in your YouTube channel complying with YouTube rules. Quality content will keep the audience returning to your YouTube channel. As we have mentioned before, uploading content regularly is quite effective to hold the audience on any YouTube channel.
To increase the popularity of your YouTube channel among the audience, try to keep interacting with the subscribers by replying to their remarks. Follow the comments (both positive and negative) and questions of the subscribers to know what they like/don’t like. Making videos based on user interest is another great way to hook the audience on your YouTube channel.
To attract more audience, you can share/embed your video content on popular social media networks like Twitter, Linked In, Facebook, etc. The more you share or embed the content links on the internet, the greater your chance to get subscribers on your channel and earn money.
Channel Monetization through the YouTube Partner Program (YPP)
You can earn money from YouTube by staying anywhere on earth. All you need is a stable internet connection and access to a valid Gmail account. In this section, we will discuss how to earn from YouTube. You can monetize your YouTube channel in several ways. Let’s talk about the most popular way of channel monetization. It is termed as the "YouTube Partner Program (YPP)".
YPP Monetization Requirements
To avail the opportunity of YouTube Monetization through the YouTube Partner Program (YPP), you need to fulfill some requirements. On 16th January 2018, YouTube declared the latest eligibility requirements for YPP from any YouTube channel.
- Your channel must have a minimum of 1,000 subscribers.
- Your channel must have a minimum of 4,000 hours (2,40,000 minutes) of watch time within the past 12 months
- Your channel must comply with YouTube Terms of Service, YouTube Partner Program policies, Community Guidelines, and YouTube spam policies.
How to Check the Total Number of Subscribers
To start earning from your YouTube videos, you need to enable monetization in your YouTube channel. First, go to youtube.com. Then, sign in to your YouTube account and click on your Profile icon on the top right corner. A drop-down list will appear where you will find a button called "Your Channel". Clicking on this button, you can see the total number of subscribers of your channel. If your channel has got at least 1000 subscribers, then you have passed the first requirement of YouTube monetization.
How to Check the Total Watch Time
To check the total number of "watch hours" you need to navigate to the analytics section of your YouTube channel. Inside your channel page, you will find the button “Creator Studio”. Now if you click on this button, the system will take you to the content list of your channel. On the left sidebar, you will find the “Analytics” button. Here you will find two options: "Stay on Classic Analytics" and "Go to New Analytics".
Clicking on the “Classic Analytics”, you will enter a new page. Here you can see the lifetime analytics of your channel. Using the filter option you can see the total "watch hour" of your channel in the last 12 months. To fulfill the second requirement of YouTube Monetization, your channel needs at least 240000 minutes (4000 hours) of watch time in the last 12 months.
How to Check Channel Strike Status
According to YPP rules, your channel must not contain any video which has violated YouTube Terms of Service, YouTube Partner Program policies, Community Guidelines, and YouTube spam policies. Now how to check whether your channel is free from any policy violation strike?
In your YouTube Channel Page, you will find the "Channel" button on the left sidebar. Clicking on this button, you will reach a new page titled “Status and Features” showing the overall status of your channel. Check the "Copyright Status" and "Community Guideline Status". If there is any strike, it would be visible on the respective status bar.
Keep in mind that for joining YPP, your channel must not get any strike on these status bars. If your channel is free from any policy violation strike, you can proceed towards enabling the YouTube monetization process.
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Set up Google AdSense.
Inside the “Status and Features” page you will find a section called "Monetization", below the Copyright and Community Guideline Status Bars. The "Monetization" section will show a button called "Enable". Now click on this button, which will take you to the "Monetization" page. Here you fill in some terms and conditions. After reading those terms click on the "Start" button. Now the system will take you to a new page title “Apply for Monetization”. Reading the provided terms and conditions, click on the “I Accept” button.
Returning back to the "Monetization" page, you will find an option called “Sign Up for AdSense”. Click on the “Start” button and after that click on the “Next” button. Now the system will take you to the AdSense website. Opening an AdSense account is mandatory to earn from YPP; because the earning will be directly deposited into your AdSense account. Setting up an AdSense account is totally free. All you need is a Gmail account. For opening an AdSense account, you can either insert the same Gmail account used for opening your YouTube account or use a new Gmail account.
On the “Google AdSense | Sign Up” page, your channel’s URL Link would be visible automatically. From the drop-down list, choose the country where you live. Then, read the AdSense terms and conditions. Reading those clauses, accept the agreement, and click on the "Create Account" button at the end of this page. Now you have successfully created an AdSense account.
Note that you must be at least 18 years old to create an AdSense account. However, if your age is below 18 years, you can take the help of an adult for AdSense account creation.
Insert Your Payment Details
Now a window will appear showing the “Get Started” button. Click on this button. At this step, the system will require you to fulfill the form titled "Payment Address Details". Input your Name, Address, and Contact number.
Here you need to remember several things. First, use the same name you have used in your bank; otherwise, you might face severe difficulty later. Second, insert the proper address of your home, as Google AdSense will send a letter with verification PIN at your address when your channel earns $10. Next, use a valid phone number.
When you click on the "Submit" button the system will show you a redirection window. Clicking on the "Redirection" button the system will again take you to Your YouTube channel’s "Monetization" Page.
Set Monetization Preferences
In the "Monetization" Page, you will see four options. Here the 3rd option is "Set Monetization Preferences". Clicking on the "Start" button, you can see the available options for ads, including "Display Ads", "Overlay Ads", "Sponsored Ads", and "Skippable Video Ads". Choose the most suitable type of ads for your content and click on the "Save" button. Now your channel is sent for review.
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Review Process
When you have submitted your YouTube channel for YPP monetization, it will go under review. A review team will visit your channel and analyze whether your channel fulfills the YPP Monetization Requirement. The YPP review team will also check whether your contents are unique and free from copyright issues. The YPP review process might take one week to six months. After reviewing, YouTube might approve or reject your Channel for YPP monetization. If your channel gets approved under the YouTube Partner Program (YPP), you will get an email from YouTube.
Bottom Line
YouTube is the most popular video-sharing platform in today’s world. Here people can share their own videos, create a fan base, and earn money. So far we have discussed the overall process of monetizing your YouTube channel through the YouTube Partnership Program. First, you need to create your YouTube account and set up your YouTube channel. Next, add valuable content to your channel to connect with the audience. Then, check out the Analytics, whether your channel has fulfilled the YPP monetization requirements. If your channel gets a minimum of 1000 subscribers along with a minimum of 4000 hours of watch time (in the last 12 months) and there is no strike for YouTube Policy violation, then you can enable the YPP monetization process. For that you need to apply to Google AdSense program, add payment details, and select your preferred ad types to submit your channel for YPP Monetization review. If everything goes well, you will get an acceptance email from YouTube. On the whole, you need to upload quality products, to connect with more audiences, and earn a handsome amount per month. Happy YouTubing!